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App Developers
App developers
of the world unite! While you may have made our lives so much easier in
many different ways - everything from flight boarding passes to
shopping lists to our entire music collection can be accessed via a
roughly 1cm x 1cm icon on our phone or tablet - people also have their
pet peeves when it comes to mobile app development. Here are just five
of the most common annoyances that should make iPhone and Android app developers sit up and take notice.
1. Unnecessary push notifications
Push notifications can be genuinely valuable and
enhance a user's engagement with an app; for example, they can remind
you of a friend or family member's birthday on Facebook. But some are
just too irrelevant and too constant, detracting from the user
experience. Alerting users to the fact that there's a special offer
available on sunglasses - but only within a certain country - is not
helpful to an app's universal consumer base. We recommend geo-marketing,
which sends targeted notifications relevant to a user's location, and
'local push' which ensures that notifications aren't sent at ungodly
times of the night when people are sleeping. Instead they'll receive it
during the day.
2. Constant requests to "rate this app please!"
We understand that mobile app developers
rely on ratings to help increase downloads, but constantly being asked
to provide one is more likely to result in a person deleting the app -
which could be considered a more telling review than anything they might
write in the app store. Save the 'rate the app' requests for major
updates and maybe once in a while in between upgrades to prevent
pestering people too much.
3. Video ads
Nobody likes them on YouTube, and they certainly
don't feel any less obnoxious at the end of a game when you've just run
out of lives. We know, app developers, that they help you to generate
additional revenue, but they're just as likely to generate a spike in
people deleting your app.
4. Full screen advertisements
If a person opts for a free version of an app over a
paid version, they clearly have to expect some advertisements - the app
has to be paid for somehow. But no one wants to be interrupted by a full
screen ad when they're opening an app for quick, immediate use -
especially one that comes with an x at the top right hand side of the
screen that's so small it might as well not be there at all. Even more
frustrating is when a user tries to close the ad but accidentally clicks
on it, getting redirected to the app store or a particular website.
Keep ads simple and unobtrusive and people will be less likely to delete
the app they are attached to.
Many of the things that trigger these complaints do
serve a legitimate purpose, and most users will appreciate this to some
extent. But how these things manifest will dictate future engagement
with your app, so be aware of that. For more information on mobile app
development from experienced professionals in the field, get in touch
with the team at Appz today. Our specialist Android and iPhone app developers
will listen to your needs and create a functional and user-friendly
finished product that will be truly engaging. Contact us today either
online or by calling 1300 738 438.
Source:- http://prwire.com.au/pr/53082/the-top-5-mobile-app-development-pet-peeves
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