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App Developers
With thousands of app developers
churning out new apps every day, getting your app some buzz before its
release can be a daunting task. Having a detailed launch strategy is
absolutely crucial to your app's success. Every app is different so
there's no one-size-fit- all approach to releasing a successful app. At
Appz, our Mobile App development team has prepared a plethora of apps
for effective and successful launches. This article features some of our
best tips on generating buzz for your next app launch.
Build an Online Presence
Having a social media presence is an absolute must for mobile app developers.
Create a Facebook and Twitter account; follow people who are posting
about app development. A quick search can lead you to trending pages and
groups that focus on mobile apps. Posting your content and sharing it
with other enthusiasts is one of the easiest ways to generate some hype.
Another excellent community resource is Pre apps. It's
a unique community that iPhone and Android app developers alike can
sign up to and get their apps beta - tested before they launch.
Belonging to Pre apps gives you valuable insights and gets you followers
before your app is even released!
Research
No matter how great you think your app idea is, it
never hurts to find out what others think. One of the best investments
you can make before your launch is taking the time to research. Read
reviews from popular app stores and learn about your competitors' apps.
What features are praised? What do users dislike about the app?
Gathering this information keeps you one step ahead and is crucial for
covering all your bases before it's time to launch. It also helps to get
a third-party opinion, especially from someone belonging to your target
audience.
Start Blogging
After you've reached out to some beta testers and
have built a social media presence, start blogging. Update people on
your email list and Twitter feeds on the progress of your app's
development. Keeping people engaged is vital to building hype and
gathering a fan base. Ask people for feedback on your beta versions and
modify your app accordingly. Use keyword research to create quality
content or get a professional copywriter to do it for you. Blogging will
go a long way in attracting attention from high profile mobile app
developers, fans, and customers!
Get a Press and Launch Kit Prepared
You'll need to have all of your launch content in
order before you submit your app for review. Include your website, press
releases, blogs, snap shots, and more in the launch kit. By building
relationships online, you will have developed some vital pitching
skills. Use them to reach out to leading figures in mobile app
development and ask them to review your app. A favourable review from an
influential developer can lead to an explosion of attention; don't miss
out on the hype!
Let Appz Plan Your Next Launch
Are you looking for help on your next mobile app
launch? Whether you're on the cusp of a release or would like us to
design an app for you, Appz can help you at any stage of the process.
Our expert app developers will create a brilliant app for you and launch
it with an innovative release strategy. Contact us today to speak to
leading experts in mobile app development!
Source: - http://prwire.com.au/pr/52850/strategies-on-generating-buzz-for-your-next-app-launch
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