Are You Looking For Excellent Guide for App Downloads

The world of mobile app development is constantly evolving, and even creating the perfect app isn't quite enough - the next step is to generate downloads. Most app developers thrive when it comes to putting together innovative apps but fail to complement it with a marketing strategy. In this blog, we take a look at some great campaigning tips to help boost your app's downloads.

Write an Interesting Press Release

A great way to get your app some attention (and eventually downloads) is to write a press release. It should inform relevant journalists, bloggers and other media sources about what your app does and why people should take note of it. Your release should be informative but also engaging; it may even be worth hiring an experienced copywriter to produce it for you. It should include the app name; its icon; screenshots of it in action; a punchy description; features, and benefits.

A Strong Online Presence is Essential

Launching an app and social media are intrinsically linked. Savvy app developers realize that one of the simplest ways to increase downloads is to create a strong online presence. To start off with, get on Facebook; it has the widest reach of any other platform. You should also create profiles on Twitter, LinkedIn and Google+. LinkedIn in particular is an underrated resource for app marketers; it's a great way to contact businesses directly and communicate with members of your target market.

A Catchy Name

WhatsApp is a prime example of how a catchy app name can help create a lasting brand identity. Having a cool and memorable app name makes people curious and guarantees more attention - and therefore, more downloads. Research your competition - success leaves clues behind and market research will help you choose a name that's creative and trendy.

Get Reviews & Ratings

Get friends, users, and bloggers to rate your app - the saying 'the rich get richer' also applies to apps with four or five star ratings. As apps gather more positive reviews, they appear higher in searches which make their app visible to a greater number of potential customers. This increases the likelihood of downloads and more positive ratings (pushing the app higher). A cycle like this is exactly what you want if you want your app to be lasting.

Digital Marketing

Placing an ad for your app on Facebook is a sure-fire way to get attention. Create blogs for your product and guest post on other developers' blogs. You'll be surprised how many people you can reach simply through blogging - as long as the sites your blogs are posted on are legitimate, of course. Digital video is also a fantastic marketing tool. If you can make an engaging video and upload it on Facebook and Youtube, this can be an inexpensive way to generate views. If the video captivates enough people and goes viral, you may see your downloads go through the roof.

Create Your App

Of course, before you consider any of this, the first and most essential step is to create an excellent app. At Appz, our expert iPhone and Android app developers can help you with this. Give us a call or drop us a line to get started!

Source:- http://prwire.com.au/pr/53352/a-guide-to-boosting-your-app-downloads

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Who offers excellent user experience - Mobile Websites or Mobile Applications?

If you have a business that relies on a website, it's crucial for it to be accessible to users of mobile devices. In recent years, internet usage on mobile devices has skyrocketed, forcing businesses to adapt so they won't be left behind. But while mobile websites and mobile applications can both enable users to access content on the go, how do you determine which one is better-suited to the needs of your business? As well as taking into account your target audience, available budget and the features you require, there are many other considerations to think about. Here's a brief guide detailing the ins and outs of mobile websites and apps from the expert app developers from Appz.

The argument for mobile websites

If you don't have the budget to have both an app and a mobile website, or if you're unsure which is best for your needs, it may be best to go with a mobile website. Mobile apps have to be made for each specific operating system by a mobile app developers, but a responsive mobile website can be easily accessed from any device that features a built-in web browser.

A mobile website is also preferable to a mobile app if your website contains content that only needs to be accessed occasionally. For instance, a restaurant app won't be as successful as a website, as potential customers are unlikely to download an app to check a menu if the information can be located online instead.

The argument for mobile apps

If your website is one that is frequently visited, an app provides an ideal solution. Once downloaded and installed, an app enables quick and easy one-click access. No URL needs to be typed, and no pages need to be loaded, making it an instant experience for your customers or clients. Many apps can also provide offline access to content, making them desirable to those who are trying to keep a leash on their mobile data usage. They can also contain features that a mobile website may not be able to provide, such as social integration, push notifications, and even GPS coupons.

The argument for both

By having both a dedicated app and a mobile friendly website, you can capture everyone who attempts to access your website on the go. This also caters to those who have particular preferences - for instance, you don't want to only have an app when half of your audience may not download apps at all. By implementing both, you can ensure you're reaching your full audience, leading to maximum exposure.

Let Appz Help!

Whether you need help deciding between a mobile app and a mobile website, or if you've decided to go with both and need help designing and implementing them, Appz is the team to call on for all your mobile app development needs. Get in touch with our expert iPhone and Android developers today to get started!

Original Source:- http://prwire.com.au/pr/53165/mobile-websites-vs-mobile-applications-which-should-you-choose

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Know 5 Iphone App Developers Slipups

App developers of the world unite! While you may have made our lives so much easier in many different ways - everything from flight boarding passes to shopping lists to our entire music collection can be accessed via a roughly 1cm x 1cm icon on our phone or tablet - people also have their pet peeves when it comes to mobile app development. Here are just five of the most common annoyances that should make iPhone and Android app developers sit up and take notice.

1. Unnecessary push notifications

Push notifications can be genuinely valuable and enhance a user's engagement with an app; for example, they can remind you of a friend or family member's birthday on Facebook. But some are just too irrelevant and too constant, detracting from the user experience. Alerting users to the fact that there's a special offer available on sunglasses - but only within a certain country - is not helpful to an app's universal consumer base. We recommend geo-marketing, which sends targeted notifications relevant to a user's location, and 'local push' which ensures that notifications aren't sent at ungodly times of the night when people are sleeping. Instead they'll receive it during the day.

2. Constant requests to "rate this app please!"

We understand that mobile app developers rely on ratings to help increase downloads, but constantly being asked to provide one is more likely to result in a person deleting the app - which could be considered a more telling review than anything they might write in the app store. Save the 'rate the app' requests for major updates and maybe once in a while in between upgrades to prevent pestering people too much.

3. Video ads

Nobody likes them on YouTube, and they certainly don't feel any less obnoxious at the end of a game when you've just run out of lives. We know, app developers, that they help you to generate additional revenue, but they're just as likely to generate a spike in people deleting your app.

4. Full screen advertisements

If a person opts for a free version of an app over a paid version, they clearly have to expect some advertisements - the app has to be paid for somehow. But no one wants to be interrupted by a full screen ad when they're opening an app for quick, immediate use - especially one that comes with an x at the top right hand side of the screen that's so small it might as well not be there at all. Even more frustrating is when a user tries to close the ad but accidentally clicks on it, getting redirected to the app store or a particular website. Keep ads simple and unobtrusive and people will be less likely to delete the app they are attached to.

Many of the things that trigger these complaints do serve a legitimate purpose, and most users will appreciate this to some extent. But how these things manifest will dictate future engagement with your app, so be aware of that. For more information on mobile app development from experienced professionals in the field, get in touch with the team at Appz today. Our specialist Android and iPhone app developers will listen to your needs and create a functional and user-friendly finished product that will be truly engaging. Contact us today either online or by calling 1300 738 438.

Source:- http://prwire.com.au/pr/53082/the-top-5-mobile-app-development-pet-peeves

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Generating Buzz for Your Next App Launch

With thousands of app developers churning out new apps every day, getting your app some buzz before its release can be a daunting task. Having a detailed launch strategy is absolutely crucial to your app's success. Every app is different so there's no one-size-fit- all approach to releasing a successful app. At Appz, our Mobile App development team has prepared a plethora of apps for effective and successful launches. This article features some of our best tips on generating buzz for your next app launch.

Build an Online Presence

Having a social media presence is an absolute must for mobile app developers. Create a Facebook and Twitter account; follow people who are posting about app development. A quick search can lead you to trending pages and groups that focus on mobile apps. Posting your content and sharing it with other enthusiasts is one of the easiest ways to generate some hype.

Another excellent community resource is Pre apps. It's a unique community that iPhone and Android app developers alike can sign up to and get their apps beta - tested before they launch. Belonging to Pre apps gives you valuable insights and gets you followers before your app is even released!

Research

No matter how great you think your app idea is, it never hurts to find out what others think. One of the best investments you can make before your launch is taking the time to research. Read reviews from popular app stores and learn about your competitors' apps. What features are praised? What do users dislike about the app? Gathering this information keeps you one step ahead and is crucial for covering all your bases before it's time to launch. It also helps to get a third-party opinion, especially from someone belonging to your target audience.

Start Blogging

After you've reached out to some beta testers and have built a social media presence, start blogging. Update people on your email list and Twitter feeds on the progress of your app's development. Keeping people engaged is vital to building hype and gathering a fan base. Ask people for feedback on your beta versions and modify your app accordingly. Use keyword research to create quality content or get a professional copywriter to do it for you. Blogging will go a long way in attracting attention from high profile mobile app developers, fans, and customers!

Get a Press and Launch Kit Prepared

You'll need to have all of your launch content in order before you submit your app for review. Include your website, press releases, blogs, snap shots, and more in the launch kit. By building relationships online, you will have developed some vital pitching skills. Use them to reach out to leading figures in mobile app development and ask them to review your app. A favourable review from an influential developer can lead to an explosion of attention; don't miss out on the hype!

Let Appz Plan Your Next Launch

Are you looking for help on your next mobile app launch? Whether you're on the cusp of a release or would like us to design an app for you, Appz can help you at any stage of the process. Our expert app developers will create a brilliant app for you and launch it with an innovative release strategy. Contact us today to speak to leading experts in mobile app development!

Source: - http://prwire.com.au/pr/52850/strategies-on-generating-buzz-for-your-next-app-launch

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