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App Developers
If you've already gone through the process of mobile app development
and are now looking to launch your creation onto the app store, it's
important to consider how you're going to make it visible amongst the
many others available for download. If you don't know where to begin,
here are several tips to help ensure your app stands out against the
rest.
Pick your keywords carefully
Keyword optimisation involves analysing and selecting
the words that define your application, allowing it to appear in search
results when a certain keyword or phrase is searched. Unfortunately,
many keywords are quite competitive, making it hard for your app to
appear high in search results. If your app uses highly competitive
keywords, it's recommended to find a balance by considering using less
popular synonyms of these keywords, allowing your app to rank higher for
these terms rather than ranking lower for something more popular.
Design an attractive, eye-catching icon
The icon of an app is often the first thing a person
will notice when browsing through app search results, so it's essential
to make it stand out. Your icon should be original, well-designed and
aesthetically pleasing. Where possible, it should also reflect the
purpose of your app. For instance, a loud, bright and colourful icon may
appeal for games, while those searching for productivity apps may look
for something with a clean and simple design.
Write a great app description
If your keyword selection and eye-catching icon have
done their job, you should be getting many clicks on your app, leading
searchers to a page with your app description and a download button.
However, a person must first be persuaded by the content on the page
before they decide to download. That's why it's vital to write
descriptive, appealing and engaging content about your app.
Your description page also contains a space where you
can upload screenshots from your app to give people an idea of what it
contains. You should choose screenshots that highlight your app and make
it look as appealing as possible, further swaying people to download
it.
Need help getting your app up to scratch? Let Appz provide assistance
Need an app that's worthy of standing out? Appz can help. Our expert team of app developers
have experience with multiple mobile platforms, including Android and
iPhone. We can provide assistance and advice through all stages of
mobile app development, from designing and building right through to
releasing your new app into app stores. Call us today on 1300 738 438 to
learn more!
Source:- http://prwire.com.au/pr/53782/how-to-make-your-app-stand-out-from-the-rest
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